Customizing Clerking Tickets

Branding is a key component in any marketing plan. Many auctioneers use newspaper and telephone directory ads to market and promote their auction service. However, in these cases, the brand stays in the book or goes in the trash. Another opportunity exists by using custom printed clerking tickets. Your company information can be printed on the back of the standard three part clerking ticket so each receipt carries your marketing message. Regardless of the number of items sold every buyer will leave carrying your advertisement and contact information. By including your website URL you can promote buyers to visit your site for information on upcoming sales, view photographs or read comments from past customers and buyers on the quality of your services.

Tip: If you will print a specific web page URL on the back of your tickets you can actually track the visits to this page so you will know how many web visits are being generated by printing the back of your clerking tickets.
How many clerking tickets do you use during a typical auction? 50, 75, 100? Multiply that by 12 and that is the number of marketing messages would leave each auction. If you would like to add another spin to this opportunity then turn the back of each receipt into a referral program. Offer a small perk to anyone who gives the receipt to someone in need of an auctioneer. Have a location on the back of the receipt for the person to sign their name and phone number. When the new prospect comes to you with an estate sale opportunity you will know who referred them and be able to thank that buyer with a gift card or other small item. Would one auction’s profit pay for custom printing that back of your clerking tickets?

Top Flight Auction Forms offers a stock clerking ticket program as well as custom printed clerking tickets. Contact us today for more information.